From Eina Ahluwalia to Eina

After 21 years of making meaningful jewellery, and not particularly playing by the rules, Eina Ahluwalia has decided to go rogue. Under the new lean, clean and not so mean brand name “Eina” she will explore how her language translates beyond jewellery, across art and design. She hopes to create and curate products and experiences that nourish the hearts and fuel the journeys of the wise and the wild, everyday people who inspire her by leading courageous and compassionate lives.

What is Eina

Eina is an open ended time and space for infinite explorations across media, to create, curate and collaborate, with an aim to bring to life objects and experiences that nourish your heart, soothe your soul, and encourage you to live your fullest, deepest, wildest, wisest life. The essence of Eina is collective healing and growth, rooted in the belief that our souls are intertwined. In the pursuit of greater freedom, all our products and experiences question existing paradigms, norms and rules, and hope to open some windows to let some air in, and maybe even some doors to let some of us out.